Modern and Contemporary Interiors
Sarasota, Florida


I leave no detail unattended, from textures of fabrics and wall coverings to lighting and acoustics to hand-curated pieces. I also design original pieces of furniture for the discerning client when nothing else will do. The creative, bespoke interior is my specialty, and I love seeing my clients’ eyes light up at each design stage. 


The spaces where you spend your life should be comfortable, unique, and inviting, reflecting your individual style and infused with warmth and sophistication. From the moment you first walk into your home, I want you to feel emotionally connected and instantly at home.

Relocation Services

Moving into the Sarasota/Bradenton/Venice areas?  I specialize in designing entire homes and condos while you are living in another city, state, or country.

Your home will be fully furnished, decorated, and move-in ready for your arrival!


Commercial space needs to be inviting to visitors while also fostering collaboration and productivity among workers. These interiors need to provide the visitor an experience specific to each business.  Acoustics and color psychology are essential elements.  I have designed spaces for businesses ranging from country clubs to medical facilities, banks, and other fascinating spaces. 

What You Can Expect

Beginning with the initial consultation and through every stage of the design process, I will conceptualize and communicate the vision with you.

Personally managing everything, from vendors, tradespeople, warehousing, and deliveries, right through the installation is part of my concierge design service.


Joan Greenfield graduated from Temple University (Philadelphia) with a BSN in Nursing, but a significant change occurred when she went to her first Designer Showcase House in her hometown of Philadelphia and found her new passion. Becoming an Interior Designer was her grand obsession from that point on. She graduated from Ringling College of Art and Design with a BFA in Interior Design and Space Planning in 1987 and has never looked back.

Joan’s interior design projects range from large commercial installations, such as the Sarasota Community Blood Bank and the Palm Aire Country Club, to many luxury residential homes looking for a wow factor.  Modern and contemporary interior design styles are the firm’s primary focus, but Joan’s firm has executed many other styles. Her attention to detail, active listening skills, and multi-faceted styles and colors have been a delight to all who have engaged her services.

In addition to her interior design skills, Joan is adept at furniture design, inspirations for the future of technology in design, custom art design, floral arranging, and fine art selection. Clients can be assured they will receive the highest quality, tasteful interior design. Moderne Interior Design is the sign of excellence in interior design in Sarasota.


"I would like to recommend Joan Greenfield of Moderne Interior Design. We chose Joan because of her expertise in modern interior design, her degree and license, her 29 years of experience, her varied body of work and her enthusiasm. My husband and I found her to be creatively talented, service-oriented, with a friendly, outgoing attitude that she easily maintained, while remaining solution focused. She has great communication, listening and organizational skills, and always kept us informed. She displayed a high degree of integrity, efficiency, and responsibility, giving generously of her time. She was always willing to do more than what was required. She is dedicated to her profession and brought interesting ideas to our home. She made our design process easy, as we weren't able to be in town much. My husband and I loved working with Joan and we want to give our wholehearted endorsement!"
Amy and Victor Mitchell
"Joan Greenfield has worked tirelessly to decorate our home in Florida. My husband and I were thrilled with every purchase and design concept. We were so fortunate to find Joan and to be able to work with her, long-distance, and have such fabulous results. Whether one room or an entire house, Joan can do it all with creativity, humor and affection. Thank you Joan!"
Allan and Linda Birdy
"Joan designed the modern interior and managed the furnishing of the main living areas in our new construction Florida home. The major portion of her work had to be done when we were still living 1200 miles away so her strong communications and organizational skills were crucial to the project's success. Her creative approach to modern design and Florida style were invaluable given our lack of previous exposure to either. Joan works hard to keep a project moving forward as efficiently as possible. She gives generously of her time, is attentive to even the smallest details, and demonstrates strong professionalism and accountability for her outcomes. It was a pleasure to work with Joan. We are very grateful to her for creating a space we will thoroughly enjoy for years to come."
Ellen Foster

Design Services

90-Minute In-Home Consultation


Whether you are thinking of buying a home and want a Designer’s opinion, or already have a home and want some quick design suggestions, my in-home consultations are for you. I can personally help you with specific rooms or your entire house.

  • Color choices
  • Furniture space planning
  • Art and accessory placement
  • Recommend new ideas

*Does not include travel more than 20 miles outside my home area

Designer by Service

Fee-Based Design

Just doing a room or office? I can personally help you with everything, from creating a new vision for the space, to total project management through completion. You relax while I take care of all the details. After an in-depth evaluation, I will create a plan and let you know my flat design fee in advance. Regular updates will be sent to you as the project proceeds.  

My rate covers all my activities related to the project, including travel time to the client or site and work in my studio.

Total Design

Request a quote

This is perfect for entire homes, estates, and commercial properties. I will personally create the design concept and oversee all project elements, from selecting fabrics to scheduling and supervising subcontractors to custom designing pieces for you. Put on your comfy clothes, have a glass of wine, and leave the heavy lifting to me. 

Special Projects

Request a quote

Design projects come in all shapes and sizes. If you have an outside-the-box project that demands a high level of creativity and energy, contact me, and let’s have a conversation. From designing “one-of” custom furniture to custom-designed art, and more, I can make it happen.

Let's Talk!